Shelby County FCU Mobile Application
Streamlining Banking operations with an all-inclusive lifestyle financial application
Background
- Shelby County FCU is a full-service financial institution helping its members meet their financial goals by offering them various banking services, such as savings and checking accounts, loans, and investment opportunities.
- The union has significantly invested in its mobile banking application to provide a convenient and seamless experience. This was achieved through a comprehensive need analysis exercise leading to a blueprint for developing a customer-centric user experience of the mobile application.
Our Goal
- Offer a seamless and customer-focused user interface and experience (UI, UX) to users of financial services offered by Shelby County FCU. It implements intuitive design, personalized features, and robust security measures that meet and exceed user expectations, simplifying financial transactions and fostering a more engaging and satisfying user journey.
Challenges faced by Shelby County FCU
Limited Functionality
A user-friendly interface is crucial, yet many users struggle with complex navigation and unclear instructions. This can lead to frustration and transaction errors, particularly problematic for less tech-savvy individuals.
Technical Difficulties
Users frequently report app crashes, slow transaction processing, and difficulties during software updates. These technical issues can disrupt banking activities and diminish trust in the application.
Security
Banking apps face vulnerabilities, data leakage, and the need for secure APIs and evolving WAFs. Both banks and users must prioritize cybersecurity to protect financial data.
Our Approach
Pixel Glume conducted collaborative meetings with Shelby County FCU to gather requirements and develop the application systematically, ensuring reliability through rigorous testing. Following successful testing, the app was deployed. Continuous improvement involves daily updates and maintenance to meet evolving needs and technological advancements.
Utilizing agile methodology is one of the most common frameworks. Pixel Glume has focused on the application’s speed, agility, collaboration and continual processes. Agile methodology provides more creative freedom and flexibility during the development phase.
Our Solution
The Pixel Glume team thoroughly analyzed Shelby County FCUs’ business cases and mapped each requirement into a planning document, which served as the blueprint for developing the complete solution. A unified lifestyle application helps its users to perform multiple financial operations.
Application Usability
We understand the challenges of a growing mobile user base. We focused on usability – optimizing navigation and streamlining transactions. It creates a user-friendly and easy mobile banking experience for their user.
User Feedback
We actively collect user feedback through app reviews or in-app reporting tools, allowing our developers to identify and address usability issues that might have been missed during testing.
Security
Security is one of the most crucial challenges for online banking. Shelby County FCU Mobile Application has implemented Multi-factor Authentication (MFA) and strong encryption, making it impenetrable to hackers.
Core functionalities
User Experience (UX)
- Intuitive and user-friendly interface
- Secure login and authentication
- Accessibility features for visually impaired users
App Features
- Mobile Deposit
- Account balance and transaction history viewing
- Fund transfers between accounts
- Bill payments
- P2P payments
Financial Wellness Features
- Budgeting tools with income and expense classification
- Personalized financial insights based on spending habits
- Goal-setting tools with progress tracking
Security
- Industry-standard data encryption protocols
- Multi-factor authentication
- Ongoing security audits and penetration testing
Conclusion
In collaboration with Pixel Glume, Shelby County FCU has prioritized a user-friendly experience, financial education, and personalized financial tools; Shelby County FCU has empowered its members to manage their finances confidently and achieve their financial goals. The app’s success demonstrates the power of mobile banking for credit unions that put their members first
Project Scope & Timeline
Shelby County FCU boarded Pixel Glume on this project to develop the Shelby County FCU mobile app. Below is the timeline outlining the key development phases:
Discovery & Planning (2 Months)
This phase involved extensive user research, competitor analysis, and defining the app's features and functionalities. It also involved creating a project plan and budget.
Testing (2 Months)
Rigorous testing with a representative user group identified bugs and usability issues. Based on this feedback, we refined the app to ensure optimal performance and user satisfaction.
Design & Development (Up to 6 Months)
This phase focused on designing the app's user interface (UI) and user experience (UX), ensuring a user-friendly and intuitive experience. Core functionalities like mobile deposit, budgeting tools, and financial insights were developed here.
Testing (2 Months)
Rigorous testing with a representative user group identified bugs and usability issues. Based on this feedback, we refined the app to ensure optimal performance and user satisfaction.
Design & Development (Up to 6 Months)
This phase focused on designing the app's user interface (UI) and user experience (UX), ensuring a user-friendly and intuitive experience. Core functionalities like mobile deposit, budgeting tools, and financial insights were developed here.
Feedback
A limited launch within members allowed for real-world testing and gathering further user feedback. This feedback was incorporated to address any remaining issues before a full launch.
Launch & Support
The Shelby County FCU mobile app was officially launched to all members. Ongoing maintenance, bug fixes, and feature updates were implemented based on user feedback and changing market trends
Core functionalities
User Experience (UX)
- Accessibility features for visually impaired users
- Custom Design-centric and user-friendly interface
- Secure login and user authentication
App Features
- Mobile Deposit
- Account balance/transaction history
- Fund transfers between accounts
- P2P payments
Financial Wellness Features
- Budgeting tools with income/expense classification
- Personalized financial insights based on spending habits
- Goal-setting tools with progress tracking
Security
- Industry-standard data encryption protocols
- Multi-factor authentication
- Ongoing security audits and penetration testing
Design
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Development
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Quality Assurance
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About Application Development
Employee
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Solution
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Database
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Tecknology
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Industry
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Conclusion
In collaboration with Pixel Glume, Shelby County FCU has prioritized a user-friendly experience, financial education, and personalized financial tools; Shelby County FCU has empowered its members to manage their finances confidently and achieve their financial goals. The app’s success demonstrates the power of mobile banking for credit unions that put their members first