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Content marketing is at the core of digital visibility in 2019. Brands no longer compete solely on products or services offered; now brands compete through stories, trust and value creation. Content creators need to stay current and update their strategies frequently; tools, blogs and platforms exist that offer insights, techniques or tips for becoming an excellent content marketer. Below are 20 resources you should bookmark immediately that offer insights, tools or techniques to maximize results in content marketing efforts.
HubSpot
HubSpot’s Blog is one of the most comprehensive content marketing resources online. From inbound marketing strategies and SEO, through email automation and social media hacks to email automation strategies. What really sets it apart are its depth of guides with simple frameworks paired with free templates, infographics, eBooks to help implement ideas immediately – make HubSpot essential reading when starting from scratch!
Content Marketing Institute
Content Marketing Institute (CMI), founded by Joe Pulizzi, is an invaluable source of content marketing knowledge and wisdom. They publish daily blog posts, research reports, podcasts and case studies; plus organize global conferences such as Content Marketing World! Bookmark their site today so you remain up-to-date on current insights and emerging trends within this dynamic sector!
Neil Patel
This is one of the foremost experts in digital marketing, and his blog serves as an indispensable resource hub. Covering subjects including SEO, content optimization, keyword research and social media growth strategies as well as tools like Ubersuggest to make keyword planning accessible to everyone; his articles are practical yet actionable with data backing their accuracy.
Copyblogger
It has long been providing content marketing advice, making their blog an indispensable source for writers looking to hone persuasive copywriting, storytelling and audience engagement skills. Plus you’ll find guides for building authority, creating newsletters and expanding blogs into viable businesses!
SEMrush
SEMrush may be best known for their SEO tool, but their blog is equally impressive. Their posts cover SEO, PPC advertising, content development and competitive analysis as well as case studies and step-by-step guides designed for marketers looking to merge technical SEO techniques with creative content strategies. In addition, SEMrush publishes industry reports which outline emerging trends which shouldn’t be missed by digital marketers.
Moz
SEO pioneer Moz has long been at the forefront of digital marketing education, and their blog continues to serve as one of the premier educational hubs. They specialize in SEO-driven content marketing strategies including keyword optimization and link building strategies; Whiteboard Friday videos make complex topics easily digestible – ideal if your goal is improving search engine performance with your content creation efforts.
Ahrefs
Ahrefs is another SEO powerhouse and their blog provides practical tutorials on keyword research, link building and competitive analysis backed up with extensive data for accuracy and dependability. Their case studies illustrate exactly how strategies play out in real world situations; making Ahrefs an essential bookmark when trying to generate organic traffic through content creation.
HubSpot
HubSpot’s blog can offer useful insights, while their Academy provides free certification courses covering inbound marketing, social media management packages, content strategy and email marketing – something HubSpot itself cannot. Taking these certification courses not only deepens your knowledge but can boost both resume and LinkedIn profile credibility as well!
BuzzSumo
It is both a tool and resource, helping you discover the most shared content within an industry, analyze what’s working well, monitor trends, as well as stay ahead with viral content patterns by bookmarking it for later reference. Their blog also offers strategies on influencer marketing, content research, campaign tracking and influencer outreach – everything needed for effective influencer marketing or campaign tracking!
Canva Design School
Content creation is at the core of successful marketing, and Canva’s Design School provides tutorials and inspiration for non-designers looking to craft engaging infographics, social media posts and presentations that stand out. Great design adds visual interest while Canva’s free lessons allow users to easily master visual storytelling.
Marketing Profs
MarketingProfs provides an abundance of free articles, research reports, and paid courses on content marketing, email marketing and B2B strategies. Their blog covers this space alongside practical advice from their team of experts that can aid lead generation and audience engagement efforts.
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Social Media Examiner
It is an essential destination for content marketers on social platforms to master content marketing through these channels. They cover updates to algorithm changes, tools available on each platform and strategies specific for Facebook, Instagram, LinkedIn and TikTok strategies – in addition to hosting their annual Social Media Marketing World event, providing content creators a gathering point.
HubSpot
HubSpot’s annual State of Marketing Report compiles global data about content trends, audience behavior and marketing ROI – providing marketers with valuable data-backed information for making data-based decisions rather than taking guesses on blind faith. It makes an invaluable research-driven resource well worth bookmarking!
Backlinko
Backlinko was established by Brian Dean as one of the premier blogs for SEO and content marketing strategies, known for providing in-depth guides on link-building, on-page optimization, traffic growth strategies and growth hacks – making its content both comprehensive and digestible – making it ideal for marketers wanting to understand advanced SEO tactics without becoming confused by them.
Orbit Media Studios
Orbit Media Studios publishes research-backed blog content related to blogging, website optimization and digital marketing. Their annual Blogging Statistics Survey is widely referenced throughout the industry – this resource can especially assist if your company operates its own blog with conversion optimization as a goal.
CoSchedule
CoSchedule provides marketing project management and content planning software. Their blog covers workflow optimization, content calendars and productivity hacks for marketers – they even offer free headline analyzer tools which help create clickable blog and social media headlines!
ClearVoice
It delivers insights on content creation, freelance writing and brand storytelling. Their resources help you scale content production while managing freelancers to maintain brand voice consistency and scale production efficiently. If working remotely content teams is part of the equation for success ClearVoice also offers frameworks you can adapt.
MarketingCharts
A key to effective content marketing lies in understanding audience behavior, and MarketingCharts makes that easier than ever by publishing charts, reports, and visual data on consumer habits, media consumption patterns and marketing performance – giving your strategy solid statistics and trends that support it.
Animalz
Animalz, a content marketing agency, hosts the Smarter Content blog which delves deep into advanced strategies for SaaS and B2B companies. Their long-form essays cover content strategy, thought leadership and scaling content to accelerate business growth – an indispensable resource if you seek beyond surface advice!
Google Analytics Academy
No content marketing strategy succeeds without proper measurement, and Google Analytics Academy makes mastery easy. They offer free courses on analyzing audience behavior, tracking conversions, and optimizing performance – bookmark this resource and consistently use its lessons so you’ll learn to make smarter, data-driven decisions!
Conclusion
Content marketing is constantly shifting and adapting; to stay ahead you must continue learning and adapting. Bookmark these 20 resources so you have access to tactical advice, research-backed insights, and useful tools – perfect whether writing blog posts, designing infographics or planning full campaigns! These platforms will enable you to develop strategies that resonate with your target audience while producing results.
